2008/01/08

Debunking the Top Ten Internet Home Business Myths


Debunking the Top Ten Internet Home Business Myths
Author: Angela

Spend a few days online and you'd think that the Internet
is a community of multi-millionaires. Everyone seems to
be making $10,000 each and every month using a simple,
guaranteed system that requires virtually no work on your
part ... and they're all kind enough to want to share it
with you.

Every day we're bombarded with offers that claim we can
make money quickly and easily on the Internet, often with
a 'proven' system that 'guarantees' success. Unfortunately
it's not as simple as some might have you believe. Here's
the truth behind 10 common myths about building a business
on the Internet:


MYTH #1: It's Easy... Everyone's Doing It.

Sure, lots of people have tried to start a business online.
But how many of them actually *stick* with it and earn a
reasonable profit? It's not uncommon to see estimates that
85-95% of all Internet businesses fail within the first
year.

An online business is still a business. It might be more
affordable to start than a traditional 'brick-and-mortar'
business, but online business has its own set of
challenges.


MYTH #2: You Only Have to Work a Couple of Hours a Day.

How many business owners do you know that work only a
couple of hours a day, especially when first starting
out? There is plenty to learn about building a long-term
profitable business online. Long hours and hard work are
required for ANY type of business -- even on the Internet.


MYTH #3: Build A Website and the Masses Will Come.

Consider this: there are literally billions of web pages
available on the Internet. Your tiny little website has
to somehow stand out from the rest. This is no easy task!
It's essential for every Internet business owner to learn
how to effectively promote his or her site to attract the
*right* people -- not just the curious who might browse
and leave, but those who have an inherent interest in
your products and services.


MYTH #4: I Can Do It For Free!

Again, an Internet business is still a business -- and
every business requires an investment. Marketing can be
significantly cheaper online, but not everything can be
done without cost. Even the very basics such as registering
a domain and hosting your site are costs you have to pay
every year.


MYTH #5: It's Fast.

Success isn't built overnight. Anyone can create a web
page and open up a website for business... but it takes
time to learn how to attract visitors to the site and
then convert them into paying customers.


MYTH #6: It's Perfect Because I Never Have to Deal With
People.

Email is undoubtedly a convenient tool, but as easy as
it is to forget, email messages are still written by
people. You cannot shield yourself from interaction
with real people. Even if you do most of your business
via email, there will be times when it's more appropriate
to speak to someone over the phone or even face-to-face.


MYTH #7: I'll Have Lots of Free Time and Flexibility.

You might... after you've put in the time and effort to
build your online business to the point where you don't
have to monitor it constantly. Realistically, this can
take *years*. Until then you'll be doing what most
start-up businesses are doing: learning to build profits
and putting in long hours.


MYTH #8: I'll Make Money While I Sleep.

Certainly you can -- but again, not until your online
business is receiving a steady stream of targeted traffic
and paying customers, and you've learned how to automate
the appropriate parts of your business. Even the most
beautiful site with the most incredible products is
utterly useless unless people can find it.


MYTH #9: I Just Have to Follow a Guaranteed 'System' to
Become Successful.

There's no such thing as a 'guarantee' for success. The
very best information in the world won't do any good unless
it's put to use! We're all individuals with our own skills,
experiences, and interests. No 'system' can account for
all these differences.


MYTH #10: I'll Make My Fortune On the Internet.

Perhaps you will. Are you willing to put forth the effort?

_____

Angela is the author of Online Business Basics, a practical guide to building a profitable Internet business on a beginner's budget. It's received rave reviews -- see why by visiting http://onlinebusinessbasics.com/article.html or request a series of 10 free reports to get you started: http://onlinebusinessbasics.com/freereports.html

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